The 21st Century Cold Call
Social media. There's two very loaded words. You hear people say it all the time, “We need to get into social media.” Next comes a simple Facebook page and some tweets thinking everyone's going to read it or watch it and share it with the world. If you’re lucky, you might get a half hour of Twitter flurry. Going viral is like winning the lottery. Really.
But if you do it well, social media can be the best thing that ever happened to your organization, and if there are three things we know about building a successful social media campaign it’s:
- You’ve got to give your audience something engaging; something of value
- You’ve got to compel them to give it to other people too
- You’ve got to have content that integrates with and links to every medium you use
At Outreach Productions, we make the content you need to do exactly this. Whether it’s a video on YouTube, integrated with a graphically enhanced Facebook page, some catchy copy text for Twitter, or a print advertisement, we make sure everything is the right size and shape, uploaded and linked in a way that drives people to your website and makes it easy for them to share.